Notes from the front desk

Every extra field on a booking page costs you bookings. Here is how to decide which single question earns its place.

Alder Street Physical Therapy changed three things about reminders. None of them was a fee.

Counting bookings makes the person with long visits look idle. We changed how Perch balances a team.

We timed how long it takes a small team to book one meeting by email. It was longer than the meeting.

Most booking pages get time zones right in the calendar and wrong in the email. Here is where they slip.

Switching scheduling tools usually means hunting down every old link. It does not have to.